about visualization | whitepapers


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Our whitepapers are written to help people better understand visualization and Tableau products. Whether you’re a casual business user seeking to build easy, understandable dashboards or you’re an expert SQL user looking for a better query tool against your OLAP database, our whitepapers can help.

5 Best Practices for Creating Effective Campaign Dashboards

Elissa Fink, VP Marketing, Tableau Software

5 Best Practices for Creating Effective Campaign Dashboards


5 Best Practices for Telling Great Stories

Based on content presented by Susan J. Moore - Independent Marketing Consultant + Elissa Fink - VP Marketing, Tableau Software

Learn the 5 best practices of how to use storytelling to gain your audience’s attention.


Best Practices for Deploying Collaborative BI

Neil Raden, Co-founder of Smart (enough) Systems, LLC

Best Practices for Deploying Collaborative BI


Improve Your Vision and Expand Your Mind with Visual Analytics

Stephen Few, Perceptual Edge

Show Me: Automatic Presentation for Visual Analysis

Jock D. Mackinlay, Pat Hanrahan, and Chris Stolte

Swearing by or swearing at Excel

Elissa Fink, VP Marketing, Tableau Software

5 Easy Strategies for Improving Your Marketing Analytics


Three Blind Men and an Elephant-The Power of Faceted Analytical Displays

Stephen Few, Perceptual Edge

Visual Analysis for Everyone - Understanding Data Exploration and Visualization

Dr. Pat Hanrahan, CTO; Dr. Chris Stolte, VP, Engineering; Dr. Jock Mackinlay, Director of Visual Analysis

Web Analytics - A Day a Month

Based on content presented by Eric T. Peterson - author of web Analytics Demystified and Web Site Measurement Hacks + Elissa Fink - VP Marketing, Tableau Software